Mail Order Retailing in Britain A Business and Social History

ISBN-10: 0198296509
ISBN-13: 9780198296508
Authors: Richard Coopey, Sean O'Connell, Dilwyn Porter
List price: $195.00

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Description:

Since its inception in the late 19th century, Britain's mail order industry both exploited and generated social networks in building its businesses. The common foundation of the sector was the agency system; Sales were made through catalogues held by agents, ordinary people in families, neighbourhoods, pubs, clubs and workplaces. Through this agency system mail order firms in Britain were able to tap social networks both to build a customer base, but also to obtain vital information on creditworthiness. In this, the first comprehensive history of the British mail order industry, the authors combine business and social history to fully explain the features and workings of this industry. They…    
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Product details

Binding: Hardcover Publisher: Oxford University Press, Incorporated Number of pages: 258 Dimensions: 6.00" wide x 9.00" long x 0.75" tall Weight: 1.342 lbs.