Book Specs
Binding
Trade Paper
Publisher
Oxford University Press
Published on
Jan 4, 2017
Edition
1st Edition
Dimensions
1.10x9.90x7.80 Inches
Weight
1.80 Pounds
About the Book
Engagement. Conversation. Influence. Transparency. Trust. Public Relations presents a clear, engaging and contemporary picture of public relations principles while seamlessly integrating technical and cultural shifts brought about by the rise of social media. Both its professional relevance
and digital savvy make Public Relations the new standard for introductory public relations courses.
Distinctive Features
* Extended case studies in every chapter show students how to apply the chapter's core concepts
* Ethics--including coverage of the six provisions in the Public Relations Society of America Code of Ethics--are discussed in every chapter
* "In Case You Missed It" (ICYMI) boxes at the end of each chapter summarize practical tips, including important guidelines for social media use
* Learning outcomes are aligned with the Universal Accreditation Board's competencies to ensure that the text is professionally relevant
* Each chapter includes a "Voices from the Field" Q&A with a scholar, practitioner or social media influencer