Book Specs
Binding
Trade Paper
Publisher
Pearson College Div
Published on
Jan 3, 2010
Edition
6th Edition
Dimensions
8.50x1.00x10.75 Inches
Weight
2.76 Pounds
About the Book
The excitement, challenges, and controversies of global marketing.
Global Marketingstrives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.
The new edition focuses on the recent changes in the world, including the global financial crisis.