Services Marketing
by Christopher H. Lovelock, Jochen Wirtz
ISBN-10: 0136107214
ISBN-13: 9780136107217
$278.69
Book Specs
Binding
Trade Cloth
Publisher
Pearson College Div
Published on
Jan 19, 2010
Edition
7th Edition
Dimensions
8.50x1.25x11.00 Inches
Weight
3.42 Pounds
About the Book
The fundamentals of services marketing presented in a strategic marketing framework.
Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing.
The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.