E-commerce 2017:

ISBN-10: 0134601564
ISBN-13: 9780134601564
Authors: Kenneth C. Laudon, Carol Guercio Traver
List price: $251.00

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Description:

Understanding The Vast And Expanding Field of E-commerce   Laudon's E-commerce 2017: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Airbnb, Instacart, and others kick-off the course while preparing students for real-life scenarios.   In the Thirteenth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist…    
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Binding: Paperback Publisher: Pearson College Div Number of pages: 912 Dimensions: 8.00" wide x 10.00" long x 1.50" tall Weight: 3.542 lbs. Language: English