Tourism

ISBN-10: 0132091593
ISBN-13: 9780132091596
Authors: Roy Cook

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Description:

Written in a conversational style, this book views the industry from a business perspective-examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behaviour, service quality and personal selling.
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Binding: Paperback Publisher: PEARSON HIGHER EDUCATION