Letting Go of the Words Writing Web Content That Works

ISBN-10: 0123694868
ISBN-13: 9780123694867
Authors: Janice (Ginny) Redish
List price: $52.95

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Description:

This title offers strategy, process, and tactics for creating or revising content for the web. It helps you plan, organise, write, design, and test web content that will make web users come back again and again to your site.

Author bio:

Janice (Ginny) Redish has been helping clients and colleagues communicate clearly for more than 20 years. For the past ten years, her focus has been helping people create usable and useful web sites. A linguist by training, Ginny is passionate about understanding how people think, how people read, how people use web sites - and helping clients write web content that meets web users' needs in the ways in which they work. Ginny loves to teach and mentor - and to practice what she preaches. She turns research into practical guidelines that her clients and students can apply immediately to their web sites. Ginny's earlier books received rave reviews for being easy to read and easy to use, as…    

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Product details

Binding: Paperback Publisher: Elsevier Science & Technology Number of pages: 384 Dimensions: 7.50" wide x 9.00" long x 0.75" tall Weight: 1.694 lbs. Language: English