Global Marketing
by Vianelli, Ilan Alon, Eugene Jaffe
ISBN-10: 0078029279
ISBN-13: 9780078029271
$208.33
Book Specs
Binding
Trade Paper
Publisher
McGraw-Hill/Irwin
Published on
Feb 7, 2012
Edition
1st Edition
Dimensions
8.00x0.75x9.75 Inches
Weight
2.30 Pounds
About the Book
Hailing from America, Europe and the Middle East, the authors of provide a truly international and comparative perspective to the study of marketing. Examples are provided from across the continents encompassing small and medium enterprises (SMEs).