Positioning: the Battle for Your Mind, 20th Anniversary Edition
ISBN-10: 0071359168
ISBN-13: 9780071359160
$32.00
Book Specs
Binding
Trade Cloth
Publisher
McGraw Hill
Published on
Jan 18, 2001
Edition
3rd Edition
Dimensions
7.70x1.00x8.30 Inches
Weight
1.16 Pounds
About the Book
The first book to deal with the problems of communicating to a skeptical public, Positioning describes the revolutionary approach to creating a "position" in a prospective customer's mind that reflects a company's own strengths and weaknesses as well as those of its competitors. Fully updated and revised.