Business Marketing
by Ram Dass, F. Robert Dwyer, John F. Tanner
ISBN-10: 0071263438
ISBN-13: 9780071263436
$75.93
Book Specs
Binding
Trade Paper
Publisher
McGraw-Hill
Published on
Jun 16, 2008
Edition
4th Edition
Dimensions
7.95x0.94x10.04 Inches
Weight
0.00 Pounds
About the Book
This text is aimed at the undergraduate business marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.