Influence The Psychology of Persuasion

ISBN-10: 006124189X
ISBN-13: 9780061241895
Authors: Robert B. Cialdini
List price: $18.99

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Influence, the classic book on persuasion, explains the psychology of why people say "yes"-and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader-and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for…    

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Product details

Binding: Paperback Publisher: HarperCollins Publishers Number of pages: 336 Dimensions: 5.00" wide x 8.00" long x 0.50" tall Weight: 0.770 lbs. Language: English