Book Specs
Trade Paper
W. W. Norton & Company
Published on
Jun 10, 2014
Edition
2nd Edition
Dimensions
7.60x0.90x9.20 Inches
Weight
2.07 Pounds
About the Book
A text that will make your students care about research methods as much as you do.
This market-leading text emphasizes future consumers of psychological research, uses real-world examples drawn from popular media, and develops students' critical-thinking skills as they become systematic interrogators of information in their everyday lives.
Ch. 1: Psychology Is a Way of Thinking
Ch. 2: Sources of Information: Why Research Is Best and How to Find It
Ch. 3: Three Claims, Four Validities: Interrogation Tools for Consumers of Research
Ch. 4: Ethical Guidelines for Psychology Research
Ch. 5: Identifying Good Measurement
Ch. 6: Surveys and Observations: Describing What People Do
Ch. 7: Sampling: Estimating the Frequency of Behaviors and Beliefs
Ch. 8: Bivariate Correlational Research
Ch. 9: Multivariate Correlational Research
Ch. 10: Introduction to Simple Experiments
Ch. 11: More on Experiments: Confounding and Obscuring Variables
Ch. 12: Experiments with More Than One Independent Variable
Ch. 13: Quasi-Experiments and Small-N Designs
Ch. 14: Replicability, Generalization, and the Real World
Statistics Review: Descriptive Statistics
Statistics Review: Inferential Statistics
Presenting Results: APA-Style Reports and Conference Posters
Appendix A: Random Numbers and How to Use Them
Appendix B: Statistical Tables