Cradle to Cradle
by Michael Braungart, William McDonough
ISBN-10: 0099535475
ISBN-13: 9780099535478
$12.63
Book Specs
UK-B Format Paperback
Vintage
Published on
Jan 29, 2009
Edition
1st Edition
Dimensions
5.08x0.51x7.80 Inches
Weight
0.33 Pounds
About the Book
Recycling is good, isn't it?
In this visionary book, chemist Michael Braungart and architect William McDonough challenge this status quo and put forward a manifesto for an intriguing and radically different philosophy of environmentalism.
"Reduce, reuse, recycle". This is the standard "cradle to grave" manufacturing model dating back to the Industrial Revolution that we still follow today. In this thought-provoking read, the authors propose that instead of minimising waste, we should be striving to create value. This is the essence of Cradle to Cradle- waste need not to exist at all. By providing a framework of redesign of everything from carpets to corporate campuses, McDonough and Braungart make a revolutionary yet viable case for change and for remaking the way we make things.