Influence The Psychology of Persuasion
Robert B. Cialdini
Publisher: HarperCollins Publishers
Number of Pages: 336
Dimensions: 5.00" wide x 8.00" long x 0.50" tall
Weight: 0.814 lbs.
List Price: $17.99
Table of Contents
Influence, the classic book on persuasion, explains the psychology of why people say "yes"-and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader-and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for More...
Book rental information
Renting books offers significant savings over buying textbooks that you do not want
to keep. Rent books for the length of an entire semester.
If you need your book for longer than originally rented, you may extend your rental
period. Log in to your customer account and view your rental order. For each title
that requires additional days, click the link that reads “Extend” to increase the
rental period for a fee.
Because of the nature of rentals, only credit card payments will be accepted.
For more information on book rentals, please view our Rental FAQ and Rental Terms and Conditions.